MEET CAROLE

I am not your typical pharmacist. An opportunity to intern at a leading global pharmaceutical company provided me with a huge appreciation of how much effort is required to bring a product to market, ultimately improving patients' health outcomes. It sparked my decision to become an industrial pharmacist with a commercial focus on sales & marketing. I returned to graduate school for a business degree (Rotman MBA) to complement my clinical skills & knowledge.

I've spent my career changing perceptions to reduce stigma and advocate for patients, working on interesting and often misunderstood brands and categories including Viagra®, Botox®, breast implants and cannabinoid-based medicine. It's a team effort, and I thrive when leading change and motivating diverse, cross-functional, country, regional and global teams to execute a vision. I love creating B2B/B2C/B2B2C campaigns, developing brands, integrating & launching new products, managing complex projects & portfolios, and collaborating with key stakeholders to champion a cause. I'm considered a master communicator and a positive changemaker. My happy place is where strategy, creativity, and most importantly, patient-centricity all intersect!

Working several years as a commercial executive at 2 publicly-listed companies, I've been gained invaluable experience growing brands (and the important teams behind them). I now share my expertise with health care organizations looking for a quick start to fuel sustainable growth.

I welcome the opportunity to learn more about your company and brand. Let's see how we can work together to overcome any current challenges to achieve your business goals.

Areas of Commercial Expertise

Working with you to come up with the practical and creative solutions for your challenges!